What Powers Your Business? Discover your secret sauce!

We recently had the pleasure of working with Bronze & Glo, a Texas beauty brand, the only local sunless studio specializing in spray tans, red light therapy, and LED-teeth whitening. 

When we first met with the owner, Brooke, she told us she wanted 3 things:

  1. To attract new clients
  2. A website that made it easy to book appointments
  3. To educate her audience about the benefits of what her offers

This was music to our ears, because building brands and websites that attract new clients, simplify your booking process, and educate your audience is what we do best! 

If you’re a beauty brand, salon owner, or beauty service provider – come with us to use Brooke’s experience as a guide for how to make sure YOU choose the right designer for your website.

Beauty Brand Websites Must be User-friendly

The first thing you want to look for when choosing a designer for your beauty brand website is usability

Does the designer create beautiful sites that are hard or complicated to use?

That’s not going to cut it.

Beauty brands like Bronze & Glo need their website to work for them.

Brooke needed:

✅ a simple, reliable contact form

✅FAQs that were easy to access and read

✅her physical location clearly identified

✅one place to share detailed instructions for pre- and post-tanning

Our number one priority was to create a website that was easy for Brooke’s clients to use.

We had to be strategic about where we placed key information, how we titled the pages of her site, and how the customer journey was structured throughout.

We made FAQs and TAN CARE their own pages and buttons on her navigation bar, even though for other businesses these items would be housed within other pages or not prominently displayed.

The end goals and user experience dictated the design choices we made throughout the website.
Pro Tip: Don’t work with a website designer who puts their own aesthetic or design principles ahead of your unique business and website needs!

Beauty Brand Websites Should Highlight Your Process

New customers are less likely to book with a new beauty service provider if they feel uncertain about the process.

We want to feel comfortable and confident about what to expect, how to prepare, and what we will experience – especially when going somewhere new for a beauty service like nails, hair, spray tans, or spa services. 

Along with clear copy that explains the process in detail, we made sure Bronze & Glo’s website included small touches throughout to help a visitor feel like they understand what to expect. 

Hand-drawn details paired with process images make it easier for potential customers to understand the process. 

Pro Tip: Don’t work with a designer who doesn’t include unique, branded illustrations or details in their website design package! 

Beauty Brand Websites Should Create a Desired Feeling

Customers seek out beauty brands because they want to feel something – more confident, more beautiful, more polished, more relaxed. 

Getting clear on what your audience wants is the first step to building a standout website. 

And once you know what feeling you’re trying to create, it’s up to your designer to bring that feeling to life.

Bronze & Glo wanted their clients to feel glowy. (It’s in the name!) 

So we created sun-inspired, shimmering details that evoke a warm, sparkly feeling and used them strategically throughout the website. 

We wanted to keep a high-end, clean feel – so strategic use of these details was key. 

Pro Tip: Make sure your website designer starts the design process with a deep understanding of the feeling and vibe you want your audience to experience.

Are We the Website Designer for Your Beauty Brand?

If you love what we created for Bronze & Glo and would love to have our insights, expertise, and design skills at work for your beauty brand – we’d love to chat.

Click here to explore our portfolio and get inspired.

And when you’re ready, click here to schedule a free call to talk through the details of your business and see how we can upgrade your brand and website today! 

Brand and Website design for beauty business. Mockup of services page and home page.

Hi! I am Natalia, Founder of Power Up Brand and Design. 

Your brand strategist, creative visionary, entrepreneur at heart, and cheerleader for your brand's success. I'm here to empower you to elevate your business, connect with your target audience, and express your unique story through powerful brand design.  Let's collaborate, create, and make an impact together!

brand design


How to Choose the Right Designer for Beauty Brand Websites

Hi! I am Natalia, Founder of Power Up Brand and Design. 

Your brand strategist, creative visionary, entrepreneur at heart, and cheerleader for your brand's success. I'm here to empower you to elevate your business, connect with your target audience, and express your unique story through powerful brand design.  Let's collaborate, create, and make an impact together!


web design

Natalia took everything that I wanted to represent about who I am and put that on to the page into a logo and a design that I absolutely adore. I used her not only for my logo and branding design, all of my colors, my fonts. I also had her build all of my Canva templates. And as a marketing mentor, I do a lot of my business on social media. It's a way that I get most of my clients, and I use them literally every day, multiple times a day. They're amazing. So if you're looking for someone to help you with your branding and your design, Power Up is the design studio you are looking for.

Sherry Sutton


Marketing Strategist and Mentor

Natalia created a brand that represented myself, that represented my personality, represented how unique I am. I love my website. I can't say enough things good about. The process was so easy.  I went from a business that I loved to the business of my dreams. It's very emotional to me because Natalia created the brand that I always wanted. I now have retired from some of the things that I didn't want to do in my business, but I had to do because of money, because she brought me the clients that I needed so I could elevate my brand. 

Carolina Garza


Hair & Makeup Artist & Educator

Working with Natalia was absolutely amazing. She took my words, feelings, and ideas and transformed it into the perfect website for me and my business. It’s better than I could have ever imagined.Now I don’t have to work as hard to show potential clients what makes me stand out. My website looks professional, put together, and truly unique. It’s not just my work that stands out now, it’s also my website.

AnnaMarie Stephens


Family  Photographer

I LOVED working with Natalia! Her experience in the design world as well as how easy it was to talk to her made the process seamless. I love the way she laid out our meetings and she knew exactly how to pull what I wanted from my brand from me when I wasn't sure what it should be. My brand is cohesive across all platforms now. So having everything working together has helped a lot!

Katy Miller


Course and Social Media Strategist

I finally feel like my business is more professionally represented by having a legit website, it’s something I’ve been wanting to invest on for a long time. To be honest I wasn’t convinced until I saw Natalia’s work and with no hesitation I finally decided and give it a go!

We are getting more bookings from clients that are not holding back from spending the big buck! They are ready to get the Nailed Up experience ! 

Veronica Luviano


Nail Salon Owner + Lead Educator

Working with Natalia was fun and easy. She made it clear exactly what I needed to do, and turned around gorgeous results in no time at all. I am EXCITED to show up and obsessed with how professional my social media graphics look. I have been posting more frequently and putting out better content than ever because it's so easy with my branded templates! I am getting more engagement on IG, more clients booked through IG, positive feedback from followers noticing my graphics.

Emily Conley


Sales & Website Copywriter