You’ve built a business on hard work and hustle – figuring things out as you go and putting your skills to work for your clients. It’s honestly so impressive! 

But are you at the point every business owner eventually comes to? The point where you need to trade in your DIY brand and website for a strategic, professional version that helps you grow and scale like you want to?

There’s no checklist that will tell you exactly when it’s time to upgrade your brand and design, but there are a few sure signs that you’re ready to invest with a professional designer. 

And today, we’re diving into the top 3 signs it’s time for professional web design and branding!

Why does professional web design and branding matter?

Before we get to the signs it’s time to upgrade, let’s make sure we’re all clear on why you’d even want to think about taking this step!

On the outside, brand design may look like a cute logo and some fonts. But while a good designer makes it look easy… a professional brand is a deeply strategic, in-depth process that results in a visual identity for your business that sets you apart, shows off your skills, and attracts your dream clients.

Once you’ve upgraded your brand, it’s time to bring that brand to life with an intentional website that guides your ideal client through a specific journey – from finding you through a Google search to learning about your services, realizing they absolutely need what you’ve got, and contacting you to work together!

Professional web design and branding isn’t about looking good (although it does). It’s about showing your clients who you are, what you do, and why it matters. It’s about creating a visual identity for your business that attracts the people you want to work with (and repels the people you don’t!). And it’s about creating a sales-machine that works for you day and night while you do all the other things. 

My clients say that they feel more confident, get more organic leads, raise their prices, and finally reach their biggest goals after investing in a professional website and brand. 

So if those are the kinds of results you’re into… I’d say it’s 100% worth the investment!

Check out Meg’s website >

You’re embarrassed to send potential clients to your website

The first sign it’s time to upgrade your website? Being ashamed of it!

If you avoid sharing your website with others, email a service guide instead of sharing your services page, or pretend like you don’t even have a website – it’s time to make a change. 

As your business grows and evolves, so does your website. It’s perfectly normal to be less than impressed with a DIY site you threw together when you were first starting out. 

If your website doesn’t look as professional as you are – you need a new, professional website.

You want to raise prices

Whether it’s fair or not, people judge your business based on what your brand and website look like.

It’s hard to charge premium prices when you have a logo you snagged from Canva, inconsistent fonts and colors, and a website that looks like it was created in 2006. 

The truth is, most business owners aren’t confident about raising their prices and charging what they need to when they don’t feel the part. 

Investing in professional, strategic web design and branding gives you a huge confidence boost. Most of my clients raise their prices soon after launching their new brands and websites… even if they weren’t planning to!

You’re blending in and getting lost in the crowd

If you feel like it’s hard to get attention or the chance to show potential clients what you can do for them – that’s a major sign you need a better brand and/or website.

It’s my job as a brand and website designer to help you, a female go-getter, to get more visible and grow the business of your dreams with purpose-driven, strategic brand + website design that gives you everything you need to get paid like a pro. 

Want more attention?

More eyes on your services?

More leads in your inbox?
You need a brand that stands out and attracts attention and a website that converts those visitors into paying clients!

Let’s upgrade your web design and branding!

If you related to one or two (or all three!) of these signs – it’s time to upgrade your brand and website.

And I’ve got just what you need! 

At PowerUp Brand and Design, we offer a Brand + Website Design package that gives you everything you need to look like the pro you are. 

Oh, and you’ll also get our foundational SEO services so you can increase your organic traffic and leads. 

It’s time to step into your ✨Big Business Era ✨

Let us design the brand and website you need to get there.