What Powers Your Business? Discover your secret sauce!

Showit is our favorite platform for designing websites that look stunning and convert. 

But highly effective websites don’t just happen by accident – there’s a whole lot of strategy, research, intention, and experience that goes into turning a blank canvas into a stand out, strategic website that works for you 24/7. 

Today we’re sharing 5 of the top things your Showit website needs if you want to turn more of your website visitors into happy, paying clients. 

How many of these elements do you have in place on your Showit website? Let’s find out!

The best Showit website designs include a CTA

A CTA – or call to action – is where you tell people what to do or where to go next. 

A call to action button can be anywhere on your page – from the hero section to the bottom of the page. These buttons should be a bold, contrasting color that stands out from the colors used on the rest of your website to grab attention. We also recommend writing your CTA button text in ALL CAPS or Only capitalizing the first letter of the phrase. Writing Your CTA Button Text in Title Case (as used here) makes it harder for your visitor to read the button and may reduce the number of people who click on it. 

In addition to the CTA buttons throughout your website, each page should have a clear Call to Action section, typically at or near the bottom of the page. This is where you tell your visitor where to go next or what action they should take. Your call to action usually consists of a question or statement plus some clarifying information and a button. 

Example:

CTA section on website for small business in dallas

Your CTA should typically direct visitors to either your services page or your contact/booking page or form. This can vary depending on your process and unique customer journey. 

Showit website designs need professional photos

Professional brand photography will really set your website apart from the other DIY and generic websites out there. 

At PowerUp, we help you figure out what images you need as well as how you can bring your brand to life with the right brand photos. 

Taking time to intentionally plan for your brand photo shoot ensures you get the images you need in the layouts and sizes you need. 

Your hero section usually requires a horizontal image with plenty of white space, while an “about me” section photo should be a close-up of you looking at the camera and smiling. 

When you work with us, we’ll not only help you get the photos you need, we’ll make sure they are optimized for website speed and SEO. (It’s the little things that really make your website more effective and professional!) 

professional brand photography is key for having a website that converts

Your website should take your visitor on a journey

Websites that convert do more than just share information or tell your visitor what you can do. Truly effective websites take your customer on a specific journey that ends with them taking the action you want them to take.

Before you can plan your website’s customer journey, make sure you know the end goal.

Do you want a visitor to fill out your contact form? Book a call? Purchase a product? Join your email list?

There are endless options – but you want to be clear on the most important action you want your visitors to take.

This action is essentially the first step in your customer process – so make sure it’s easy, accessible, and clear. 

Showit website designs are more effective with consistent branding

If you’ve invested in a professional brand, it’s important that those assets are used consistently throughout your entire website.

Save yourself a lot of time and headache with the global design settings. On your Showit dashboard, click on “Site” and then “Design Settings.” You can set the color palette, fonts, sizes, and global style settings so everything is consistent across your website without you having to manually update each page! 

If your brand is bold and courageous, make sure the copy, photos, and layout are also bold and courageous.

If your brand is soft and feminine, those values should be reflected in every detail and word on your site. 

Cohesive branding creates a unique, specific experience for your visitor and also communicates your values and priorities. An inconsistently branded website – with different colors, tones, and fonts used on different pages – will confuse your visitor and negatively impact the trust they have in your business. 

If you don’t have a professional brand and you’re trying to improve your website, we can help you

footer for dallas small business website

Do you have a contact form?

Even the best Showit website won’t turn visitors into clients without a clear way of moving forward or taking the next step in working with you.

Make it easy for your visitors to get in touch with a clean, simple contact form.

Whether you embed it on every page or have a separate Contact Page on your site, the goal is to give your visitors somewhere to go to take the next step!

Conversions increase the easier it is to contact you. 

contact form for small business showit website

With these elements in place, your website is set up to convert like a dream! 

desktop view of showit website for local small business

Hi! I am Natalia, Founder of Power Up Brand and Design. 

Your brand strategist, creative visionary, entrepreneur at heart, and cheerleader for your brand's success. I'm here to empower you to elevate your business, connect with your target audience, and express your unique story through powerful brand design.  Let's collaborate, create, and make an impact together!

brand design

BLOG

Showit Website Designs that Convert

Hi! I am Natalia, Founder of Power Up Brand and Design. 

Your brand strategist, creative visionary, entrepreneur at heart, and cheerleader for your brand's success. I'm here to empower you to elevate your business, connect with your target audience, and express your unique story through powerful brand design.  Let's collaborate, create, and make an impact together!

BLOG

web design

Natalia took everything that I wanted to represent about who I am and put that on to the page into a logo and a design that I absolutely adore. I used her not only for my logo and branding design, all of my colors, my fonts. I also had her build all of my Canva templates. And as a marketing mentor, I do a lot of my business on social media. It's a way that I get most of my clients, and I use them literally every day, multiple times a day. They're amazing. So if you're looking for someone to help you with your branding and your design, Power Up is the design studio you are looking for.

Sherry Sutton

CLIENT LOVE

Marketing Strategist and Mentor

Natalia created a brand that represented myself, that represented my personality, represented how unique I am. I love my website. I can't say enough things good about. The process was so easy.  I went from a business that I loved to the business of my dreams. It's very emotional to me because Natalia created the brand that I always wanted. I now have retired from some of the things that I didn't want to do in my business, but I had to do because of money, because she brought me the clients that I needed so I could elevate my brand. 

Carolina Garza

CLIENT LOVE

Hair & Makeup Artist & Educator

Working with Natalia was absolutely amazing. She took my words, feelings, and ideas and transformed it into the perfect website for me and my business. It’s better than I could have ever imagined.Now I don’t have to work as hard to show potential clients what makes me stand out. My website looks professional, put together, and truly unique. It’s not just my work that stands out now, it’s also my website.

AnnaMarie Stephens

RESULTS

Family  Photographer

I LOVED working with Natalia! Her experience in the design world as well as how easy it was to talk to her made the process seamless. I love the way she laid out our meetings and she knew exactly how to pull what I wanted from my brand from me when I wasn't sure what it should be. My brand is cohesive across all platforms now. So having everything working together has helped a lot!

Katy Miller

RESULTS

Course and Social Media Strategist

I finally feel like my business is more professionally represented by having a legit website, it’s something I’ve been wanting to invest on for a long time. To be honest I wasn’t convinced until I saw Natalia’s work and with no hesitation I finally decided and give it a go!

We are getting more bookings from clients that are not holding back from spending the big buck! They are ready to get the Nailed Up experience ! 

Veronica Luviano

RESULTS

Nail Salon Owner + Lead Educator

Working with Natalia was fun and easy. She made it clear exactly what I needed to do, and turned around gorgeous results in no time at all. I am EXCITED to show up and obsessed with how professional my social media graphics look. I have been posting more frequently and putting out better content than ever because it's so easy with my branded templates! I am getting more engagement on IG, more clients booked through IG, positive feedback from followers noticing my graphics.

Emily Conley

RESULTS

Sales & Website Copywriter

LOVE NOTES