Now Booking March & April 2024

The Secret Sauce Files

Pro Design Tips, Unlearn Business and Branding Myths, Get Unfiltered Insights and Meet Daring Humans Serving Their Own Sauce.


branding and website design for small business

You’ve built a business on hard work and hustle – figuring things out as you go and putting your skills to work for your clients. It’s honestly so impressive! 

But are you at the point every business owner eventually comes to? The point where you need to trade in your DIY brand and website for a strategic, professional version that helps you grow and scale like you want to?

desktop view of website showit design for photographer

If you’re a photographer, you need a website that shows off your stunning work and attracts the kind of clients you want to work with.  his is true for all photographers – brand photographers, wedding photographers, family photographers, senior photographers, boudoir photographers… no matter your specialty, you need a website that does the heavy lifting for you when it comes to finding and booking new clients.

Sarah Mcconnell - Eco Car Spa Frisco tX

Sarah is quiet but mighty! She is the perfect example of a team player. She is responsible for maintaining Eco Car Spa on top of mind among the local community, networking on FB like crazy.

Natalie Espinal 192 Candle Company Frisco,TX

Natalie has created a candle empire from scratch in Frisco, TX. She has transformed her life and career several times and has found a way to make her passion for candle-making the vehicle to her success.

Ana Marcela Rodriguez Therapy Works DFW

Ana Marcela Rodriguez is the Bad-Ass Latina behind Therapy Works Counseling!

Marcela is changing the way we look at counseling services in the DFW area in Texas with her groundbreaking bilingual counseling services. She is passionate about mental health and is on a mission to support her Hispanic community with quality mental health support.

The Craft Theory Frisco TX Engraving

Tabassum Khan is the amazing mom behind Craft Theory! She is the designer and creator of custom hand-stamped jewelry and keepsakes.

Dawn Rice Write ON Frisco

Dawn Rice is the inspiring woman behind Write On Frisco! She working consistently to spread her love for words and empower her local community to fall back in love with writing.

Nicole Ingram Bella Bars

Nicole Ingram is the woman behind BELLA BARS! She might be one of the most hardworking women I have ever met. She is a mom of two beautiful children, she has a full-time job she rocks at (naturally) and she has built a unique brand of snack bars from the ground up!

Jodie Avary That Fitchick

THAT FIT CHICK JODIE! She is a momma helping guide other mommas! She is helping moms regain their confidence through a healthy lifestyle.

Ashley Deprospero

Ashley DeProspero is the beautiful woman behind Back Willow Boutique, one of Prosper’s newest retail destinations. It has become a local favorite because of its fun assortment and great social media engagement, but to me the secret sauce that makes the boutique so special is Ashley. She is passionate about her community and she has created a new purpose for herself that makes her shine brighter than ever before.

Natalia took everything that I wanted to represent about who I am and put that on to the page into a logo and a design that I absolutely adore. I used her not only for my logo and branding design, all of my colors, my fonts. I also had her build all of my Canva templates. And as a marketing mentor, I do a lot of my business on social media. It's a way that I get most of my clients, and I use them literally every day, multiple times a day. They're amazing. So if you're looking for someone to help you with your branding and your design, Power Up is the design studio you are looking for.

Sherry Sutton


Marketing Strategist and Mentor

Natalia created a brand that represented myself, that represented my personality, represented how unique I am. I love my website. I can't say enough things good about. The process was so easy.  I went from a business that I loved to the business of my dreams. It's very emotional to me because Natalia created the brand that I always wanted. I now have retired from some of the things that I didn't want to do in my business, but I had to do because of money, because she brought me the clients that I needed so I could elevate my brand. 

Carolina Garza


Hair & Makeup Artist & Educator

Working with Natalia was absolutely amazing. She took my words, feelings, and ideas and transformed it into the perfect website for me and my business. It’s better than I could have ever imagined.Now I don’t have to work as hard to show potential clients what makes me stand out. My website looks professional, put together, and truly unique. It’s not just my work that stands out now, it’s also my website.

AnnaMarie Stephens


Family  Photographer

I LOVED working with Natalia! Her experience in the design world as well as how easy it was to talk to her made the process seamless. I love the way she laid out our meetings and she knew exactly how to pull what I wanted from my brand from me when I wasn't sure what it should be. My brand is cohesive across all platforms now. So having everything working together has helped a lot!

Katy Miller


Course and Social Media Strategist

I finally feel like my business is more professionally represented by having a legit website, it’s something I’ve been wanting to invest on for a long time. To be honest I wasn’t convinced until I saw Natalia’s work and with no hesitation I finally decided and give it a go!

We are getting more bookings from clients that are not holding back from spending the big buck! They are ready to get the Nailed Up experience ! 

Veronica Luviano


Nail Salon Owner + Lead Educator

Working with Natalia was fun and easy. She made it clear exactly what I needed to do, and turned around gorgeous results in no time at all. I am EXCITED to show up and obsessed with how professional my social media graphics look. I have been posting more frequently and putting out better content than ever because it's so easy with my branded templates! I am getting more engagement on IG, more clients booked through IG, positive feedback from followers noticing my graphics.

Emily Conley


Sales & Website Copywriter