Now Booking March & April 2024

Erin Dickerson is the baker and creative genius behind Sweetie’s Bakery. A Mom of two boys, located in North DFW. She is not your regular cookie lady, she is a true artist and you better believe I am not her only groupie.

Every single cookie, cake, and cupcake she makes is absolutely gorgeous. They are so beautiful that it makes you think twice before you take a bite but once you try them … boom flavor explosion. Everything she makes is as beautiful as they are delicious.

She has a great eye for detail and always sprinkles a little bit of magic on all her designs. She takes her clients’ rough ideas and transforms them into edible cuteness! Being a designer myself, I have developed a great respect for talented people like Erin that push themselves every day to create new concepts and translate rough ideas into something beautiful.


Let’s meet

Erin Dickerson


Favorite quote?

 “I think if you love what you do, and the choice you’ve made in your life, somehow that drives you forward to enjoy it all. even in the chaos, exhaustion of it, and even when it seems out of balance.” – Angelina Jolie


Favorite song?

Stellar by Incubus


What are your favorite 3 mantras to motivate yourself?

  • No grit, no pearl. 

  • Don’t wish for it. work for it. 

  • Have big dreams. you will grow into them. 


What is that one tv show that always makes you cry?

Schitt’s Creek but mostly crying from laughter! 


I am personally obsessed with your cookies and your designs (you already know that lol). Tell us more about your creative and design process?

I start my creative process by taking all the customers’ requests into consideration including colors and theme wanted. I then get inspiration from social media, fashion, art, and so many other things. I then take all the inspiration gathered and come up with what shapes and colors I would like to use and rough sketch it out. 


What is the one thing you do for yourself every day? and the one thing you do for your business?

I remember to breathe and tell myself it is okay to say no sometimes. The one thing I do for my business continues to think about how I can be better and how I can grow.

What is the hardest thing you have had to do or the biggest sacrifice you have had to do to make your business happen?

The hardest thing is time spent away from my kids and husband to make my business grow.


What are you most scared of?

I am most scared of not being successful enough to myself. I am my biggest critic.


What do you want your children to see when they look at their mom?

A woman who is strong and will do anything for them.


Let’s talk about Sweetie’s Bakery

What is the elevator pitch for Sweetie’s Bakery?

Who would say no to something beautiful and delicious? No one! and that is why Sweetie’s Bakery is the best. I have created a product that looks too good to eat and then people try it and are blown away that something so pretty could taste so good too! 


What is your favorite product in your portfolio? 

My favorite product is my curated Sweet Graze Boxes. You get to taste a little bit of everything in one box. I also love creating them!

What are the goals for 2021 for your business?

My biggest goal is to build my cake portfolio. Specifically wedding and shower cakes. 

What is the next project you are working on?

I will be launching curated Birthday Boxes that would be the perfect gift and can be customized! They will have cupcakes, my popular decorated sugar cookies, cakesicles, and so many other fun candies and desserts!



Want more? Check out her website


Follow Sweetie’s Bakery



PINTEREST: Sweetie’s Bakery


Erin Dickerson Sweeties Bakery

Hi! I am Natalia, Founder of Power Up Brand and Design. 

Your brand strategist, creative visionary, entrepreneur at heart, and cheerleader for your brand's success. I'm here to empower you to elevate your business, connect with your target audience, and express your unique story through powerful brand design.  Let's collaborate, create, and make an impact together!

brand design



Hi! I am Natalia, Founder of Power Up Brand and Design. 

Your brand strategist, creative visionary, entrepreneur at heart, and cheerleader for your brand's success. I'm here to empower you to elevate your business, connect with your target audience, and express your unique story through powerful brand design.  Let's collaborate, create, and make an impact together!


web design

Natalia took everything that I wanted to represent about who I am and put that on to the page into a logo and a design that I absolutely adore. I used her not only for my logo and branding design, all of my colors, my fonts. I also had her build all of my Canva templates. And as a marketing mentor, I do a lot of my business on social media. It's a way that I get most of my clients, and I use them literally every day, multiple times a day. They're amazing. So if you're looking for someone to help you with your branding and your design, Power Up is the design studio you are looking for.

Sherry Sutton


Marketing Strategist and Mentor

Natalia created a brand that represented myself, that represented my personality, represented how unique I am. I love my website. I can't say enough things good about. The process was so easy.  I went from a business that I loved to the business of my dreams. It's very emotional to me because Natalia created the brand that I always wanted. I now have retired from some of the things that I didn't want to do in my business, but I had to do because of money, because she brought me the clients that I needed so I could elevate my brand. 

Carolina Garza


Hair & Makeup Artist & Educator

Working with Natalia was absolutely amazing. She took my words, feelings, and ideas and transformed it into the perfect website for me and my business. It’s better than I could have ever imagined.Now I don’t have to work as hard to show potential clients what makes me stand out. My website looks professional, put together, and truly unique. It’s not just my work that stands out now, it’s also my website.

AnnaMarie Stephens


Family  Photographer

I LOVED working with Natalia! Her experience in the design world as well as how easy it was to talk to her made the process seamless. I love the way she laid out our meetings and she knew exactly how to pull what I wanted from my brand from me when I wasn't sure what it should be. My brand is cohesive across all platforms now. So having everything working together has helped a lot!

Katy Miller


Course and Social Media Strategist

I finally feel like my business is more professionally represented by having a legit website, it’s something I’ve been wanting to invest on for a long time. To be honest I wasn’t convinced until I saw Natalia’s work and with no hesitation I finally decided and give it a go!

We are getting more bookings from clients that are not holding back from spending the big buck! They are ready to get the Nailed Up experience ! 

Veronica Luviano


Nail Salon Owner + Lead Educator

Working with Natalia was fun and easy. She made it clear exactly what I needed to do, and turned around gorgeous results in no time at all. I am EXCITED to show up and obsessed with how professional my social media graphics look. I have been posting more frequently and putting out better content than ever because it's so easy with my branded templates! I am getting more engagement on IG, more clients booked through IG, positive feedback from followers noticing my graphics.

Emily Conley


Sales & Website Copywriter